Understanding where your customers are and how they search is the first step to growing your business. Here's what the data tells us.
Google's US market share
Daily searches processed
Mobile search dominance
Searches from mobile devices
Still dominant — even with slight decline, Google controls 9 out of 10 searches globally
Of all Google searches have local intent
Of local searches result in a visit within 24hrs
Of consumers search for local businesses online
Growth in "near me" searches
From search to sale — local searches drive real in-store results
+900%
Social media users in the US
Facebook monthly active users
Instagram monthly active users
Daily time on social media
253M Americans (73% of the population) are active on social media — that's where your customers are.
Social Commerce: 67% of young people use Instagram and 62% TikTok to explore local businesses -- more than Google Search/Maps. Social commerce in the US is on track to exceed $90 billion.
Return for every $1 spent on Google Ads
ROI estimated by Google's own report
Google Ads global PPC market share
More likely to buy vs organic visitors
Retargeting Power: Retargeting ads have 10x higher CTR and 70% more conversions vs. standard display. Short-form video has the highest ROI of any social content format.
Let us turn this data into real results for your business.